In 1999, when file sharing websites like Napster started to become popular, the music industry was a flourishing market with over $14.5 billion in annual U.S. sales alone. Fast forward to today and music sales have declined by almost 50 percent -a devastating loss by some criteria. The ease and convenience by which music lovers can get free music has permanently changed the rules of music promotion and promotion. While this bad news for major record labels, it's created big chance for unsigned artists.
Since the music industry fights for its own life, many internet-savvy artists are starting music blogs and advertising their own music directly to fans. Paradoxically, the secret to their success isn't in selling songs, but making their music available as free downloads on their own blogs. Taking a page from entrepreneurs such as Facebook founder Mark Zuckerberg (who amassed a fortune of over $ 4 billion giving away"free" web pages), these artists have discovered how to earn money in music by giving it away. Here is how it works: The initial step is beginning a music blog. Using free WordPress applications --a strong, yet extremely ease to use blogging platform--artists can easily create a blog in their own domain names without needing to learn a single line of code. Considering that the applications and domains are liberated, their only overhead is the monthly fee billed by their own hosting company (generally less than $10 per month). The entire process can be carried out by a complete newcomer in under 10 minutes. Following another 1/2 hour or so spent picking a free motif and installing free plugins, they have a fully-functional, professional-looking blog. They set up a couple web pages. A artist bio, a contact page and page where lovers can listen to and download MP3s are fairly standard. Photos and videos are optional, but certainly suggested. Based on the amount of content that you want to add initially, this may take anywhere from a few minutes to a few hours. Finally, they set up numerous revenue streams on their sites by signing up for various advertising networks and affiliate marketing programs. This allows them to earn a living from the activities of fans who visit their website to download the artists' songs. With this basic framework in place, all that's left to do is start publishing and promoting more music-related content. If properly executed, the artists can start generating web traffic (and money) in a matter of few days. It's a near-perfect business model for unsigned artists. Music is used as a form of social currency--"MP3 money", so to speak--which artists can use to"purchase" fans. The more fans they could draw by giving away free MP3s, the more passive income they could earn by enthusiasts clicking ads posted by various businesses in their advertisements network or buying products from the affiliates. With a solid understanding of internet/music marketing and marketing, even mediocre artists are managing to earn a living from music while completely bypassing commercial radio, mainstream websites and major record labels. Obviously not each unsigned artist will be successful with this approach. Most don't have any idea how to begin it. However, for those that take some time to understand, they stand to earn much more money online than many popular artists make from recording sales nowadays. For more info click Ghana music
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